Marketing Specialist

Valco Melton Cincinnati, OH, USA
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About Company

Valco Melton, a world leader in adhesive application and quality assurance systems, is seeking a Marketing Specialist to join the global Marketing team at our world headquarters in Cincinnati.

The Marketing Specialist will play a key role in implementing marketing plans and strategies for a specific B2B global market. With a focus on this assigned vertical market, the Marketing Specialist will work to drive brand awareness and grow our business in a variety of ways, including product launches, social media plans, email communications, website updates, collateral updates, content creation, visual editing, events, and branding. Overall, this individual will execute a full cycle of marketing activities, from research through conception to budget reconciliation to ROI tracking, aligning their activities with overall marketing strategy and business goals.

This role requires close collaboration with colleagues all around the company. The ideal person for this person will be highly collaborative and show analytical capabilities, attention to detail, good communication skills, and solid project management skills with high initiative and follow-through.

Job Responsibilities:
• Market products by developing and implementing marketing and advertising campaigns.
• Create content using Adobe software for visual editing.
• Develop powerful copyrights using SEO best practices.
• Build landing pages, customer journeys, personalization, and email campaigns in Salesforce Marketing Cloud.
• Prepare marketing reports by collecting, analyzing, and summarizing sales and marketing data.
• Support marketing management by providing data, market trends, forecasts, account analyses, and new product information.
• Research competitive products by identifying product characteristics, market share, pricing, and advertising; maintaining research databases accordingly.
• Plan meetings and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Monitor budgets by comparing and analyzing actual results with plans and forecasts.
• Prepare promotional materials by assessing requirements, tracking stock, placing orders, and verifying receipt.

Experience Requirements:
• 3-5 years of professional experience in marketing, trade show coordination, or content generation for a B2B company.
• Familiarity with B2B marketing.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Have excellent grammar, copy-editing, visual-editing, and communication skills.
• Some prior experience with creative visual development.
• Some prior experience with project management.
• Familiarity with market segmentation and marketing research.
• Must have a solid understanding of trade show logistics and planning.
• Solid knowledge of website and marketing analytics tools.
• Working knowledge of ad serving tools.
• Ability to obtain/maintain a passport and travel to trade shows and events when needed.

Preferred Qualifications:
• Degree in Marketing, Business Administration, Communication, Public Relations, or another related field.
• Experience in manufacturing.
• Working knowledge of Adobe Acrobat Pro, Photoshop, and Illustrator.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Working knowledge of Salesforce Marketing Cloud.
• Experience in setting up and optimizing PPC campaigns on major search engines.
• Experience with A/B and multivariate experiments.

Benefits Package:
• Medical, dental, and vision insurance.
• Vacation and personal time.
• 401(k) with employer match.
• Profit-sharing program.
• Life insurance.
• Short-term disability insurance.
• Professional development assistance.
• Employee assistance program.
• On-site fitness center and exercise amenities